It is estimated that in 2012, 88.1 percent of US internet users ages 14 and up browsed or researched products online. More and more consumers are increasingly using the internet to find the products and services that they need online, online marketing, notably social media marketing and SEO, is an integral part of running a business.
According to online retailers and service providers, over 39 percent of all of customers come from search. Search engine optimization, also know as SEO, raises a website’s organic ranking in SERPs, or search engine results pages and can increase a website’s visibility. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also crucial that a website appear in organic rankings. Statistically, 70 percent of the links search users click on are organic. Overall, SEO is a highly effective form of marketing. SEO leads have a 14.6 percent close rate, while outbound leads, such as direct mail or print advertising, have only a 1.7 percent close rate. However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO reseller plans and Seo reseller programs through an SEO reseller. An SEO reseller can provide you with expert SEO services.
Social media marketing is also crucial. However, like with SEO, companies often don’t have the time or talent to preform social media operations in house. In this case, it may be worthwhile to outsource social media social media experts. Outsourcing social media SEO can save your company time and energy. 30 percent of businesses outsource at least a portion of their social media marketing, up from 28 percent in 2011. There are many different social media management firms who can help your company to develop am effective social media campaign. However, it is essential that you properly communicate with whichever firm you decide to hire. The firm should have a solid understanding of your form and your company so that they can accurately convey your company’s message via social media sites. Effective presence on social media is a crucial part of running a successful business.